How it all began

Something has gone wrong in the world.

We’re more connected than ever, yet loneliness is soaring. In the UK alone, over 7 million people feel lonely “often or always”, with loneliness impacting health as much as smoking 15 cigarettes a day.¹

Jobs are changing too. AI is predicted to displace up to 30% of roles by the mid-2030s,² leaving many questioning their place in the world. And even for those in secure work, purpose feels out of reach. Recent studies show that only 9% of Brits feel engaged and fulfilled by their jobs.³

We’ve lost something. A sense of identity, meaning, community. We wake up, work, scroll, sleep – and wonder, is this it?

This isn’t good enough.

We all deserve more. More connection. More purpose. More humanity.

Planting the seeds

We couldn’t accept a future where people are isolated, purposeless or replaced. So we started looking for answers. Speaking to people. Listening deeply to what’s really missing in their lives.

The patterns were clear:

People want to feel useful again.
They want to connect, beyond their screens.
They want to be part of something bigger.

The first solution: SixMissions

That’s where SixMissions began. A simple idea: what if every week, people had small, real-world missions to boost their wellbeing, connect with others and create positive ripples around them – with rewards that actually matter.

But this is just the start.

The HumanKind Project

SixMissions is our first platform but The HumanKind Project is bigger. It’s a growing movement to rebuild what it means to be human - with future solutions already in development to bring people together in real life, to learn, to belong, to thrive.

Because this isn’t about a single app or idea. It’s about a revolution.

We will keep listening. Designing. Testing. Scaling. Until everyone feels they have purpose. Until loneliness becomes connection. Until disconnection becomes community.

We’re on a mission to make it better. And we won’t stop until it is.

References:

¹ Campaign to End Loneliness, UK data
² PwC UK Economic Outlook, 2018
³ Gallup State of the Global Workplace Report, UK insights